Social Impact Actions

We support social initiatives such as projects in the area of sports, culture, education and technology, prioritizing the communities living in the vicinity of our head offices. You can read more about these initiatives below.

Culture

• “Tress, Forests and Timber“

Through the Rouanet Cultural Incentive Law, we sponsored publication of Árvores, Florestas e Madeiras (“Trees, Forests and Timber”), a book about the uses and representations of these phenomena throughout the history of Brazil , their relationship to the dynamics of society, and the need to become more aware of their importance. Copies will be donated to non-profit institutions and public schools in the Baixada Fluminense area, where the authors will talk to students about the appreciation of our tangible and intangible heritage.

 

• “Women in Brazil: How we got here”

Mulheres no Brasil: Como chegamos até aqui (“Women in Brazil: How we got here”) is a book about the different places occupied by Brazilian women and how we arrived at the current situation, focusing on their experiences and the changes they have helped bring about. It reaffirms the participation of women, often invisible to society, in events of the 18th to the 20th century. Via the Rouanet Incentive Law, we supported publication of the book, talks by the authors, and donation of copies to non-profit institutions and public schools.

 

Education

• 42 Rio Coding School

42 Rio has an innovative proposal for training software engineers. It is completely free , and there is no need for prior knowledge or training. Students are responsible for managing their own time, and learn through practice, without teachers, classes, books, or a specified time to complete the course. Students learn by working in groups and exchanging knowledge. We have sponsored the project in the last two years to support the training of excellent technology professionals for the job market.

 

• Gamboa Ação

Gamboa Ação is a not-for-profit organization that supports and cares for children and adolescents in vulnerable situations in Rio de Janeiro’s port area. The institution serves 70 children and teenagers daily, offering education, art, culture, sports and leisure activities. The support provided includes multidisciplinary care, healthy and nutritious food, and personal hygiene. Via the city’s tax incentives, in 2022 we are supportingthe Arte Tech Gamboa project, which offers these young people classes in English, chess and robotics. On World Health Day, we donated an amount equivalent to personal hygiene kits for each of the childrenand teenagers, with toothbrushes and toothpaste, tampons, deodorant, towels, shampoo, conditioner and soap.

 

• Entre o Céu e a Favela

Entre o Céu e a Favela is a non-profit institution that aims to enhance the lives of children, adolescents and adults through courses and workshops in Morro da Providência, a community in Rio de Janeiro’s port area. The initiative offers workshops in percussion, football, theater, creative writing, stilts and tutoring for children and teenagers, as well as professional training courses in eyebrow design, computers, braiding and makeup for young people and adults, especially women. In 2021, we supported expansion of the project through the city’s tax incentives , increasing the number of beneficiaries.

 

Sports

• Destemidas

In 2021, through the Sports Incentive Law, we sponsored Destemidas, a project run by Luta Pela Paz, an NGO based in the Complexo da Maré community. Its main goal is to transform the lives of girls and women aged between 14 and 29 who live in contexts affected by violence, through sports, culture and financial autonomy, developing empowerment, courage and self-confidence in each individual.

 

• Reação

Instituto Reação is a not-for-profit organization that promotes human development and social integration of children and adolescents through sports and education. In 2021, via the Sports Incentive Law, we sponsored Reação Faixa Preta e Educação, a project in the Rocha Miranda communitythat promotes the practice of judo to disseminate inclusion in this sport, as well as workshops focusing on education.

 

Philanthropy

• Natal de Emoções

Natal de Emoções is a campaign promoted by the NGO Viver Solidário in which food and personal hygiene products are donated to philanthropic institutions around Rio de Janeiro. BOCOM BBM and its employees participate in this campaign every year to have a positive impact on Christmas for the communities concerned.

 

• Ação Solidariedade

During the COVID-19 pandemic, many families were impacted by the loss or reduction of their livelihoods. Conscious of these situations, we donated food and personal hygiene products worth BRL 100,000 to the families of Morro da Providência, a community in Rio de Janeiro.